Lifestyle/Consumer Choice

When people make choices to live in a floodplain, buy or rent more than a basic home, or live in a suburban or urban setting, they make lifestyle choices, often referred to as “consumer choice.” Consumer choice is encouraged, discouraged, or made harder or easier by the services governments provide, the laws they make, and how they spend money.

Through those actions, governments are part of the market. As with flood compensation, government-backed mortgage insurance, and tax dollars spent servicing new subdivisions, government actions subsidize certain choices while penalizing others. 

Each decision City Council makes will have an influence – positive or negative – on Calgarians’ lifestyles. The municipal election is an opportunity to discuss the proper roles for the City of Calgary – whether current roles should remain the same and whether what the City does is appropriate in terms of how it influences lifestyles.